First Impressions: How Your Site Design is Shaping Your Brand

First Impressions: How Your Site Design is Shaping Your Brand

Think about how you feel when you meet someone for the first time. If they’re well-dressed, polite, and charismatic, you’re going to leave the interaction feeling excited about your new friend; however, if this person is sloppily dressed, with no manners and an indifferent attitude, you’re going to find yourself feeling less than enthused. First impressions of any kind frame the future of your interactions. These days, your brand’s website is the introductory experience for your customers. Well-trained, friendly salespeople can only do their job if your website compels customers to visit. If your site is sleek, easy to navigate, and instills a sense of trust, you’ll be one step closer to gaining loyal customers.


Trust and Professionalism


Having a well-designed company website is of utmost importance for a number of reasons. It can instantly establish trust between your brand and your customer by displaying a degree of professionalism. Think of your website as an extension of your physical business: if I walked into your brick-and-mortar store and had an unpleasant experience, or left feeling unimpressed by the clutter and disorganization, I would take my business elsewhere. The same logic holds true for your website.


Web Design Trends


Your site design shapes your brand on an ongoing basis. The web design trends that you choose to incorporate will directly influence how people feel about your company. While aesthetic tastes may vary and using a professional graphic designer is a necessity, one of the most important web design trends is called responsive web design. This means that your site will automatically reformat itself based on the device it’s being viewed on; its looks and functionality will change depending on whether the customer uses a computer, a tablet, or a smartphone. Customers today are mobile. They’re researching your business as they drive down the highway; if your site is only optimized for computers, today’s on-the-go customer will navigate away to your competitor with responsive web design.



We’re proud to offer professional design services aimed at a wide variety of businesses and we have spent quite a bit of energy and resources to deploy some of these strategies in our new website If you’re concerned about your brand’s first impressions, get in touch – we’re here to help!