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Quality vs Cost: Do You Get What You Pay For?

If you’re like most people, you probably look for the best deal. Sometimes it’s okay to cut corners and go with cheaper brands to save a few bucks. For example, You might be like countless others who scan the store shelves for generic cereal brands. The ingredients are all...

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How to Foster Customer Relationships

I would like to emphasize a few things when I’m talking about communicating via print. In this world of “spammy and flashy” advertisements that bombard us even when we look at our phones or take moment to check out social media, printed media is a source of trust, a...

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